Fun Waves
Complete Packaging Design Transformation
Scope
Packaging Design
Approach
Strategic Design
Packaging
Strategy
Marketing Materials
Challange
Create a bold, standout lemon soda brand that breaks category codes and instantly evokes the feeling of summer both visually and emotionally. The goal was to craft a packaging identity that doesn’t just sit on shelves, but leaps off them, capturing the spirit of a fun, youthful lifestyle.
Solution
We built Fun Waves as a soda that looks like joy and tastes like summer. With vibrant lemony hues, wave inspired graphics, and an expressive tone of voice, the design delivers a multisensory experience. Every visual detail from fizz-like patterns to dynamic typography was crafted to mirror the product’s refreshing burst, aligning the packaging with the bold energy of its drinkers.
Project Impact
A comprehensive brand transformation that drives meaningful business growth
360
Brand Strategy
Custom Design
100%
12
Weeks
Ready for Your Brand Transformation?