Skinn
Complete Packaging Revamp
By Safeguard
Scope
Packaging Design
Approach
Strategic Design
Packaging
Strategy
Marketing Materials
Challange
The packaging must delicately balance clinical assurance with emotional intimacy, remain culturally sensitive across diverse markets, and feel premium yet discreet. It should normalize protection without being overt, spark comfort without embarrassment, and align with Safeguard’s commitment to both public health and personal dignity.
Solution
We began by mapping brand perceptions and decoding category cues—uncovering how competitors blend intimacy with minimal, premium aesthetics. Our design strikes that balance, creating a visual identity that feels trustworthy yet modern, intimate yet inclusive. While rooted in Safeguard’s core values, it establishes a fresh, progressive presence for the Skinn sub-brand.
Project Impact
A comprehensive brand transformation that drives meaningful business growth
360
Brand Strategy
Custom Design
100%
12
Weeks
Ready for Your Brand Transformation?